EU AI Act compliance for AdTech & Marketing

What applies

Articles + provisions of Regulation (EU) 2024/1689 — Artificial Intelligence Act most directly engaged by AdTech & Marketing deployments:

• Art. 50
• Art. 5

What this looks like in AdTech & Marketing

Chatbot interactions + AI-generated content fall under Art. 50 transparency. Synthetic content must be machine-readably marked. Art. 5 prohibitions on dark-pattern manipulation are operative.

Flagship exampleSpec's promptTemplate forces Art. 50 disclosure; spec hash binds the disclosure language to every L12 entry.

Where Promethean's evidence layer fits

The substrate emits specific evidence kinds that map to EU AI Act obligations. Most directly relevant for AdTech & Marketing:

• spec-hash-commitment

• l12-receipt-chain

For the full sector view including LLM-feature catalogue, tier recommendation, and reviewer-gate examples, see the AdTech & Marketing sector page.