GDPR Art. 22 compliance for AdTech & Marketing

What applies

Articles + provisions of Regulation (EU) 2016/679 — GDPR, Article 22 (automated decisions) most directly engaged by AdTech & Marketing deployments:

• Art. 22

What this looks like in AdTech & Marketing

Personalisation that materially affects pricing, eligibility, or access to services can fall under Art. 22. Pure content recommendation typically isn't legal-effects-bearing.

Flagship examplePersonalised pricing for a financial product: chain demonstrates the operating envelope of the personalisation logic.

Where Promethean's evidence layer fits

The substrate emits specific evidence kinds that map to GDPR Art. 22 obligations. Most directly relevant for AdTech & Marketing:

• spec-hash-commitment

For the full sector view including LLM-feature catalogue, tier recommendation, and reviewer-gate examples, see the AdTech & Marketing sector page.