EU AI Act Art. 50 compliance for AdTech & Marketing

What applies

Articles + provisions of Regulation (EU) 2024/1689 — Article 50 (transparency obligations for certain AI systems) most directly engaged by AdTech & Marketing deployments:

• Art. 50

What this looks like in AdTech & Marketing

Chatbots must disclose AI nature; synthetic content (ad creative, voice-overs, AI-generated images) must be machine-readably marked.

Flagship exampleSynthetic ad-content provenance: spec's promptTemplate forces disclosure; chain binds disclosure language to every generation event.

Where Promethean's evidence layer fits

The substrate emits specific evidence kinds that map to EU AI Act Art. 50 obligations. Most directly relevant for AdTech & Marketing:

• spec-hash-commitment

For the full sector view including LLM-feature catalogue, tier recommendation, and reviewer-gate examples, see the AdTech & Marketing sector page.